Our Story
I set off on a determined journey of experimenting with ingredients to aid my mission. Along the way I realized that natural was the only way to go for me, and I never looked back. The experiments and learning didn't end when I grew my hair back to it's length however. I was eager to learn more, and natural ingredients worked their way into my daily skin and hair care rituals.
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As my love for plants and their healing abilities grew, so did my passion for natural beauty. I knew I wanted to share it with others. But I had an entrepreneurial dilemma - I didn't want to create 'just another skincare brand'. I wanted to create something special and dear to my heart, something that people would enjoy every day.
It took me some time to realize how to share my message. I knew I wanted to make people feel empowered not only from the outside, but from within. So often in the beauty industry we are categorized into "skin"- skin types, skin concerns, skin colours, but we aren't just that. We are people, with experiences, passions, fears, desires, loves and losses. I wanted to create something that would bring out the best in you, instead of telling you where you are flawed. Therefore, I AM was born. A brand that represent the true you, whatever that may be.